WhatsApp API basics
Start with the concepts that shape every implementation.
Pricing, limits, security, account readiness, and message categories belong on one clear page before teams move into campaigns or automation.
Sent
Routed
Reply
Approved
FeaturesPricingAbout
Sales TeamsCapture leads, assign chats, and follow up faster to close more deals.Marketing TeamsRun targeted campaigns, manage templates, and track customer engagement.Support TeamsResolve customer queries faster with shared inbox, notes, and automation.Operations TeamsSend updates, reminders, service messages, and manage workflows at scale.AgenciesManage multiple clients, campaigns, inboxes, and WhatsApp numbers.E-commerceSend order updates, promotions, abandoned cart reminders, and support messages.
BlogNews, practical articles, launches, and tactical WhatsApp insights.GuidesPractical WhatsApp API playbooks for teams and operators.API basicsCore concepts, pricing, limits, security, and onboarding basics.Template messagingApproval-ready template patterns for campaigns and lifecycle flows.Automation tipsLead capture, bot reply, routing, and handoff workflow examples.API docsEndpoints, collections, help center references, and implementation docs.Free toolsCreate WhatsApp click-to-chat links and website contact widgets.