Section 01
Choose the right template type
Utility, marketing, and authentication templates have different expectations. Misclassification slows approval and creates poor performance later.
Section 02
Write for real usage
Avoid vague promotional phrasing. Templates should sound like the exact operational event they support: reminder, order update, onboarding nudge, or account action.
Section 03
Review before scale
Make sure teams understand which template is approved for which workflow, and who is responsible for changes once the template is live.